Decorative paints are essential coatings used to transform the aesthetic appeal of interior and exterior surfaces while providing protection and durability. They offer a vast array of colors, textures, and finishes that enable architects, designers, and homeowners to express creativity and personalize spaces. Beyond beautification, decorative paints help protect walls, ceilings, and facades from environmental damage such as moisture, UV rays, and wear. Advances in formulation have introduced eco-friendly options with low volatile organic compounds (VOCs), improved washability, and resistance to mold and stains. Suitable for residential, commercial, and public buildings, decorative paints combine visual impact with functional benefits, making them indispensable in modern construction and renovation projects. This article explores the types, benefits, applications, and innovations of decorative paints that continue to shape interior and exterior design trends worldwide.